EM ES & Beyond

I luv N Y

The I Love New York logo is a rebus created by Milton Glaser consisting of the capital letter I, followed by a red heart symbol (?), below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter. The logo and advertising campaign have been used for decades to promote tourism in New York State — not just New York City, as many believes.

It works in crisis too…

I love New York has worked very effectively even after the 9/11

The image became especially prominent following the September 11 terrorist attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading “I Love NY More Than Ever”, with a little black spot on the heart symbolizing the World Trade Center site.