Brand images of countries are just as important to their success in the global marketplace as those of products and services. In a highly integrated global market place, symbolic values of products, have led countries to strengthen their distinctive characteristics.
In the Nation Branding Index (officially Anholt-GfK Roper Nation Brands Index) tourism, people, exports, governance, investments and immigration, culture and heritage are marked as six different categories to determine the overall image of a nation.
Out of these six categories, tourism sector captures the level of interest in visiting a country and the draw of natural and man-made tourist attractions. For instance, in 2008, Italy dominated first place followed by France as second and third place to Spain.
Such a result can be the long term effect from an image that is created. Not perhaps knowingly but over the time and with several other factors that took place in world history. Especially in the case of Italy, France and Spain.
April 16th, 2010 at 4:31 am
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In the Nation Branding Index (officially Anholt-GfK Roper Nation Brands Index) tourism, people, exports, governance, investments […….