Jan 10
QUICK READS….
Why a collective marketing approach is important in selling Maldives?
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Because tourism is the country’s major economic activity
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Fierce competition with relatively similar features (external forces)
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Tourism is a homogeneous product and a very sensitive trade
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Tourism contributes nearly 30% to the GDP of the Maldives
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It hits hard on country’s economy in downturns
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The percentage share of tourism revenue to the government remains 28% in 2008
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Tourism sector employs nearly 30,000 employees and most probably any impact some way or the other related to every single family in the country.
January 10th, 2010 at 4:35 pm
Your Title” Selling Maldives ” itself defines Tourism….
can you pls give a small definition of collective marketing 2, so the reader don’t have to google for it…
Firstly i think the VisitMaldives.com website itself needs to be changed in terms of Look and structure.
February 16th, 2010 at 2:27 am
A very good post. BTW what do you think will be the impact to Maldives of a resurgent Sri Lanka tourism, following peace in the island?
May 4th, 2010 at 2:50 am
??????, ??…
Tourism contributes nearly 30% to the GDP of the Maldives
It hits hard on country’s economy in downturns
The percentage share […….
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